Oxygen Ginseng

Immersive Brand Experience

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Work/IP character, packaging
Client / Healthy Shi

PROJECT

Oxygen Ginseng

In the realm of ginseng-related health supplements, the visual language often leans towards heaviness and composure. This project aims to challenge this established perception, creating a completely new visual identity system for "nourishing and beautifying ginseng" supplements targeting the female market. We emphasize the natural vitality of ginseng and the precision of modern technology, translating them into a soft pink spectrum and a transparent material language.

To perfectly realize the design concept, this project utilized Blender for comprehensive material simulation and previewing. We precisely calibrated the reflectivity of packaging materials in 3D space, achieving near-realistic reproduction of everything from the fiber texture of the specially selected art paper to the gold foil luster of the brand lettering. This rigorous preview process allows the client to make accurate decisions before production, significantly reducing the time and financial costs of repeated revisions in traditional prototyping, ensuring the final product combines aesthetics and quality.

MOODBOARD

Natural Extraction and Flowing Light and Shadow
Twilight Berry
Dawn Amber
Aurora Fantasy
Maple Blush

Visual elements : Diverse and nourishing natural plant extracts + the holographic sheen of floating bubbles.
Light and shadow representation / The warm afternoon sun reflects a shimmering, flowing effect, symbolizing vitality and permeability.
Color scheme / Additionally, laser hot stamping enhances the sense of lightness and transparency.

SETTINGS

IP Character Setting and Identification
CIS Color System
IP Roles
Extended expressions

SHOWCASE

Output and Application Scenarios
Packaging Expansion Draft
3D rendering
3D modeling
Rendering results
frosted inner bottle material
Velvet film and laser hot stamping
Close protection provides the most peace of mind
Nourish your skin from within for a healthy complexion