Oxygen Ginseng
Immersive Brand Experience
Client / Healthy Shi
PROJECT
Oxygen GinsengIn the realm of ginseng-related health supplements, the visual language often leans towards heaviness and composure. This project aims to challenge this established perception, creating a completely new visual identity system for "nourishing and beautifying ginseng" supplements targeting the female market. We emphasize the natural vitality of ginseng and the precision of modern technology, translating them into a soft pink spectrum and a transparent material language.
To perfectly realize the design concept, this project utilized Blender for comprehensive material simulation and previewing. We precisely calibrated the reflectivity of packaging materials in 3D space, achieving near-realistic reproduction of everything from the fiber texture of the specially selected art paper to the gold foil luster of the brand lettering. This rigorous preview process allows the client to make accurate decisions before production, significantly reducing the time and financial costs of repeated revisions in traditional prototyping, ensuring the final product combines aesthetics and quality.
MOODBOARD
Natural Extraction and Flowing Light and Shadow
Visual elements : Diverse and nourishing natural plant extracts + the holographic sheen of floating bubbles.
Light and shadow representation / The warm afternoon sun reflects a shimmering, flowing effect, symbolizing vitality and permeability.
Color scheme / Additionally, laser hot stamping enhances the sense of lightness and transparency.
SETTINGS
IP Character Setting and Identification
SHOWCASE
Output and Application Scenarios